ISE 2025: Five key takeaways from Sharp/NEC
For the first time, Sharp/NEC exhibited under the Sharp brand at ISE showcasing the next generation line-up of Sharp-branded products. The red branding and theme: ‘NEW IS NOW’, made a clear statement about how we are progressing on our joint venture journey.
Here we highlight five key takeaways from our presence at ISE, outlining what you can expect from us going forward under the Sharp brand.
1. Our brand is changing but our people and our values are not!
Our staff have extensive expertise accumulated over many years with Sharp/NEC reflecting the deep loyalty and positive culture that lies within our organisation. The staff on our ISE booth this year are the same people their customers and contacts have known for many years in association with Sharp/NEC, and it’s the same across all our teams: the Operations Team, the Logistics Team, the Installation Team, the Service Team, EQS, HR, Accounting, Legal, Marketing . . . we are all one team!
It is people that you do business with, and whilst our brand is changing, we are the same people that you know and trust. We remain the preferred partner and trusted advisor to our channel and end user customers across the world.
2. All new Sharp/NEC products are Sharp-branded.
At ISE we showcased our new and fully Sharp-branded line-up of MultiSync® large format displays for the first time. From the budget conscious E Series to the advanced P Series, our comprehensive range of aesthetically identical, Sharp-branded large format displays provides commercial-grade performance and professional capabilities appropriate to a wide range of application scenarios.
READ THE NEWS Sharp/NEC presents a new fully Sharp-branded line-up of Large Format Displays.
Elsewhere on the booth we highlighted our new Sharp X Series and A Series high-brightness and high-resolution laser installation projectors, larger sizes of the Sharp ePaper Display, the new multi-purpose Sharp LM Series of interactive displays and next generation, energy-efficient Sharp LED solutions. In summary, ALL our next generation products are launched under the Sharp brand.
3. Leveraging the strengths of two world-leading brands, we are setting new standards in performance, efficiency, and value.
Since the announcement of the joint venture approximately 5 years ago, we have demonstrated our commitment to maintain all that our customers value in our offering.
Our company has experienced change, but our customers have experienced continuity in the areas they value. Moving forwards, our promise is that there will be no compromise in our interlinked pillars of Quality, Service and Sustainability.
The joint venture brought about synergistic opportunities to optimise our merging supply chains and logistics operations leading to enhanced efficiencies and better value for our customers. Today, these promises have been realised and our commitment to our customers is clear. We will deliver better value and performance, but without compromising quality and our principles of sustainability.
LEARN MORE about our joint venture journey and what it means for our customers.
READ THE NEWS Sharp/NEC marks the start of ISE 2025 presenting new Sharp products combining performance, efficiency, and value.
4. The enduring MultiSync® brand confirms our ongoing commitment to quality and reliability.
Since it launched in 1985, MultiSync® has set the standard for high-performance display solutions, becoming one of the industry’s most successful display brands, selling over 54 million units to date worldwide. Four decades on, the brand remains synonymous with quality and reliability, which we proudly uphold in our next generation of products.
Celebrating 40 years of MultiSync® is a testament to our company’s unwavering commitment to innovation and excellence. We are proud of the impact MultiSync® has had on the display industry and remain dedicated to developing cutting-edge, future-ready solutions that meet the changing needs of our customers.
5. Our commitment to sustainable innovation is evident across all our products.
At ISE, we presented the proof of our commitment to the three pillars of Quality, Service and Sustainability with Sharp-branded products which exhibit all the qualities our customers expect, and more.
Recognising that more than 80% of the CO2 footprint of a display is created during usage, improving energy efficiency is important in reducing environmental impact. We are committed to sustainable product design, continually innovating to bring to market products and solutions with significantly improved energy efficiency, assisting our customers in reducing both their carbon footprint and energy costs.
LEARN MORE about our energy efficient LED installation at ISE, saving 60% power consumption.
LEARN MORE about our sustainable innovation into ePaper technology which consumes zero watts during content playback.
LEARN MORE about the Sharp Eco Vision 2050 and the practical steps we are taking to achieve our goals and to support our stakeholders in achieving theirs.
For images, videos and interviews from ISE 2025, visit our ISE microsite
